Defaults and Attention: The Drop Out Effect /

Caplin, Andrew.

Defaults and Attention: The Drop Out Effect / Andrew Caplin, Daniel J. Martin. - Cambridge, Mass. National Bureau of Economic Research 2012. - 1 online resource: illustrations (black and white); - NBER working paper series no. w17988 . - Working Paper Series (National Bureau of Economic Research) no. w17988. .

April 2012.

When choice options are complex, policy makers may seek to reduce decision making errors by making a high quality option the default. We show that this positive effect is at risk because such a policy creates incentives for decision makers to "drop out" by paying no attention to the decision and accepting the default sight unseen. Using decision time as a proxy for attention, we confirm the importance of this effect in an experimental setting. A key challenge for policy makers is to measure, and if possible mitigate, such drop out behavior in the field.




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