Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia /
Roll, M.
Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia / [electronic resource] : by M. Roll. - 2nd ed. 2015. - XX, 339 p. online resource.
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
9781137359179
10.1057/9781137359179 doi
Leadership.
Marketing.
Asia-Economic conditions.
International business enterprises.
International economics.
Business Strategy/Leadership.
Marketing.
Asian Economics.
International Business.
International Economics.
HD28-70
658.4092
Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia / [electronic resource] : by M. Roll. - 2nd ed. 2015. - XX, 339 p. online resource.
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
9781137359179
10.1057/9781137359179 doi
Leadership.
Marketing.
Asia-Economic conditions.
International business enterprises.
International economics.
Business Strategy/Leadership.
Marketing.
Asian Economics.
International Business.
International Economics.
HD28-70
658.4092