Predictive Analytics, Data Mining and Big Data Myths, Misconceptions and Methods /
Finlay, S.
Predictive Analytics, Data Mining and Big Data Myths, Misconceptions and Methods / [electronic resource] : by S. Finlay. - 1st ed. 2014. - XII, 260 p. online resource. - Business in the Digital Economy . - Business in the Digital Economy .
This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
9781137379283
10.1057/9781137379283 doi
Leadership.
Marketing.
Development economics.
Knowledge management.
Market research.
Big data.
Business Strategy/Leadership.
Marketing.
Development Economics.
Knowledge Management.
Market Research/Competitive Intelligence.
Big Data/Analytics.
HD28-70
658.4092
Predictive Analytics, Data Mining and Big Data Myths, Misconceptions and Methods / [electronic resource] : by S. Finlay. - 1st ed. 2014. - XII, 260 p. online resource. - Business in the Digital Economy . - Business in the Digital Economy .
This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
9781137379283
10.1057/9781137379283 doi
Leadership.
Marketing.
Development economics.
Knowledge management.
Market research.
Big data.
Business Strategy/Leadership.
Marketing.
Development Economics.
Knowledge Management.
Market Research/Competitive Intelligence.
Big Data/Analytics.
HD28-70
658.4092