Japanese Consumer Dynamics
Japanese Consumer Dynamics [electronic resource] /
edited by P. Haghirian.
- 1st ed. 2011.
- XVII, 244 p. online resource.
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
9780230302228
10.1057/9780230302228 doi
International business enterprises.
Asia-Economic conditions.
Market research.
Management.
International economics.
Marketing.
International Business.
Asian Economics.
Market Research/Competitive Intelligence.
Management.
International Economics.
Marketing.
HD62.4-62.45
658.049
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
9780230302228
10.1057/9780230302228 doi
International business enterprises.
Asia-Economic conditions.
Market research.
Management.
International economics.
Marketing.
International Business.
Asian Economics.
Market Research/Competitive Intelligence.
Management.
International Economics.
Marketing.
HD62.4-62.45
658.049