Redesigning Manufacturing Reimagining the Business of Making in the UK /
Beverland, Michael.
Redesigning Manufacturing Reimagining the Business of Making in the UK / [electronic resource] : by Michael Beverland, Beverley Nielsen, Vicky Pryce. - XI, 199 p. online resource.
Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results.
9781137465221
10.1057/9781137465221 doi
International business enterpris.
Marketing.
Leadership.
Industrial engineering.
Development economics.
Industries.
International Business.
Marketing.
Business Strategy/Leadership.
Industrial and Production Engineering.
Development Economics.
Industries.
HD62.4-HD62.45
658.049
Redesigning Manufacturing Reimagining the Business of Making in the UK / [electronic resource] : by Michael Beverland, Beverley Nielsen, Vicky Pryce. - XI, 199 p. online resource.
Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results.
9781137465221
10.1057/9781137465221 doi
International business enterpris.
Marketing.
Leadership.
Industrial engineering.
Development economics.
Industries.
International Business.
Marketing.
Business Strategy/Leadership.
Industrial and Production Engineering.
Development Economics.
Industries.
HD62.4-HD62.45
658.049