Incluye referencias bibliográficas (páginas 91-94) e índice.

1. Writing is the economist's trade -- 2. Writing is thinking -- 3. Rules can help, but bad rules hurt -- 4. Be thou clear; but for Lord's sake have fun, too -- 5. The rules are factual rather than logical -- 6. Classical rhetoric guides even the economical writer -- 7. Fluency can be achieved by grit -- 8. Write early rather than late -- 9. You will need tools -- 10. Keep your spirits up, forge ahead -- 11. Speak to an audience of human beings -- 12. Avoid boiler plate -- 13. Control your tone -- 14. Paragraphs should have points -- 15. Make tables, graphs, and displayed equations readable -- 16. Footnotes are nests for pedants -- 17. Make your writing cohere -- 18. Use your ear -- 19. Write in complete sentences -- 20. Avoid elegant variation -- 21. Watch how each word connects with others -- 22. Watch punctuation -- 23. The order around switch until it good sounds -- 24. Read, out loud -- 25. Use verbs, active ones -- 26. Avoid words that bad writers love -- 27. Be concrete -- 28. Be plain -- 29. Avoid cheap typographical tricks -- 30. Avoid this, that, these, those -- 31. Above all, look at your words.