Do People Seek to Maximize Happiness? Evidence from New Surveys / Daniel J. Benjamin, Ori Heffetz, Miles S. Kimball, Alex Rees-Jones.
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Working Paper | Biblioteca Digital | Colección NBER | nber w16489 (Browse shelf(Opens below)) | Not For Loan |
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October 2010.
Are subjective well-being (SWB) measures a good empirical proxy for utility? We evaluate one necessary assumption: that people's preferences coincide with what they predict will maximize their SWB. Our method is to present survey respondents with hypothetical scenarios and elicit both choice and predicted SWB rankings of two alternatives. While choice and predicted SWB rankings usually coincide, we find systematic reversals. Furthermore, we identify factors--such as predicted sense of purpose, control over one's life, family happiness, and social status--that help explain choice controlling for predicted SWB. We explore how our findings vary with the SWB measure and the choice situation.
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