The Dominant Influence of Marketing in the 21st Century [electronic resource] : The Marketing Leviathan / edited by P. Kitchen.

Contributor(s):

Material type: Text

TextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013Edition: 1st ed. 2013Description: XIV, 138 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137322630

Subject(s):

Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:

658.8

LOC classification:

HF5410-5417.5

Online resources:

Click here to access online

In: Springer Nature eBookSummary: Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'.

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Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
E-Book	Biblioteca Digital	Colección SPRINGER	658.8 (Browse shelf(Opens below))	Not For Loan

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Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'.

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