Buyographics [electronic resource] : How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers / by M. Carmichael.

By:

Carmichael, M [author.]

Contributor(s):

SpringerLink (Online service)

Material type: Text

TextPublisher: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013Edition: 1st ed. 2013Description: XV, 217 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137510273

Subject(s):

Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:

658.8

LOC classification:

HF5410-5417.5

Online resources:

Click here to access online

In: Springer Nature eBookSummary: Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.

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Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
E-Book	Biblioteca Digital	Colección SPRINGER	658.8 (Browse shelf(Opens below))	Not For Loan

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Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.

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