Trendology [electronic resource] : Building an Advantage through Data-Driven Real-Time Marketing / by C. Kerns.

By:

Kerns, C [author.]

Contributor(s):

SpringerLink (Online service)

Material type: Text

TextPublisher: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014Edition: 1st ed. 2014Description: XVI, 234 p. 61 illus., 3 illus. in color. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137479563

Subject(s):

Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:

658.514

LOC classification:

HD28-70

Online resources:

Click here to access online

In: Springer Nature eBookSummary: In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

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Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
E-Book	Biblioteca Digital	Colección SPRINGER	658.514 (Browse shelf(Opens below))	Not For Loan

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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

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