Luxury the Chinese Way [electronic resource] : The Emergence of a New Competitive Scenario / by S. Rovai.

By:

Rovai, S [author.]

Contributor(s):

SpringerLink (Online service)

Material type: Text

TextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016Edition: 1st ed. 2016Description: XIV, 185 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137537751

Subject(s):

Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:

658.8

LOC classification:

HF5410-5417.5

Online resources:

Click here to access online

In: Springer Nature eBookSummary: China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

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Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
E-Book	Biblioteca Digital	Colección SPRINGER	658.8 (Browse shelf(Opens below))	Not For Loan

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China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

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