Beyond Hofstede [electronic resource] : Culture Frameworks for Global Marketing and Management / edited by Cheryl Nakata.

Contributor(s):

Material type: Text

TextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009Edition: 1st ed. 2009Description: XXX, 290 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780230240834

Subject(s):

Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:

658.8

LOC classification:

HF5410-5417.5

Online resources:

Click here to access online

In: Springer Nature eBookSummary: Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
E-Book	Biblioteca Digital	Colección SPRINGER	658.8 (Browse shelf(Opens below))	Not For Loan

Total holds: 0

Collection: Colección SPRINGER Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 Luxury the Chinese Way The Emergence of a New Competitive Scenario /	658.8 Internationales Marketing-Management	658.8 Sensory Marketing	658.8 Beyond Hofstede Culture Frameworks for Global Marketing and Management /	658.8 Unsecured Ladders Meeting the Challenge of the Unexpected /	658.8 Ethics in the Alcohol Industry	658.8 Places Identity, Image and Reputation /	Next

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

There are no comments on this title.

to post a comment.