Franchising Globally [electronic resource] : Innovation, Learning and Imitation / by I. Alon.
Material type:
- text
- computer
- online resource
- 9780230289857
- 658.049
- HD62.4-62.45
Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Biblioteca Digital | Colección SPRINGER | 658.049 (Browse shelf(Opens below)) | Not For Loan |
Total holds: 0
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
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