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Franchising Globally [electronic resource] : Innovation, Learning and Imitation / by I. Alon.

By: Contributor(s): Material type: TextTextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010Edition: 1st ed. 2010Description: XVIII, 253 p. online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780230289857
Subject(s): Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:
  • 658.049
LOC classification:
  • HD62.4-62.45
Online resources: In: Springer Nature eBookSummary: Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
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Holdings
Item type Home library Collection Call number Status Date due Barcode Item holds
E-Book E-Book Biblioteca Digital Colección SPRINGER 658.049 (Browse shelf(Opens below)) Not For Loan
Total holds: 0

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

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