Networks and Location [electronic resource] : Organizing the Diversified Multinational Corporation for Value Creation / by A. Goerzen.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 9780230510258
- 658.15
- HG4001-4285
Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Biblioteca Digital | Colección SPRINGER | 658.15 (Browse shelf(Opens below)) | Not For Loan |
Based on data from Japan, the book examines the combined effect of product, geographic, and network diversity on multinational enterprise performance. A new measure for geographic scope is developed, one that considers the related elements of international asset dispersion and country environment diversity. The book also introduces a new concept of network diversity, and examines how it is strategically linked to performance. Perhaps most importantly, the book is able to empirically and theoretically demonstrate that a larger, more diverse network of alliances is not necessarily a good idea. These are important findings, with far reaching implications for practice and theory.
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