The Luxury Market in Brazil [electronic resource] : Market Opportunities and Potential / by C. Diniz.

By:

Diniz, C [author.]

Contributor(s):

SpringerLink (Online service)

Material type: Text

TextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014Edition: 1st ed. 2014Description: XIV, 181 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137432568

Subject(s):

Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:

658.049

LOC classification:

HD62.4-62.45

Online resources:

Click here to access online

In: Springer Nature eBookSummary: The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
E-Book	Biblioteca Digital	Colección SPRINGER	658.049 (Browse shelf(Opens below))	Not For Loan

Total holds: 0

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The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

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