Adaptive Marketing [electronic resource] : Leveraging Real-Time Data to Become a More Competitive and Successful Company / by Norm Johnston.

By:

Johnston, Norm [author.]

Contributor(s):

SpringerLink (Online service)

Material type: Text

TextPublisher: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2015Edition: 1st ed. 2015Description: XII, 225 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137462930

Subject(s):

Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:

809.41

LOC classification:

PN849.G74

Online resources:

Click here to access online

In: Springer Nature eBookSummary: Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

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Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
E-Book	Biblioteca Digital	Colección SPRINGER	809.41 (Browse shelf(Opens below))	Not For Loan

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Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

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