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The Changing Dynamics of International Business in Africa [electronic resource] / edited by I. Adeleye, K. Ibeh, A. Kinoti, L. White.

Contributor(s): Material type: TextTextSeries: AIB Sub-Saharan Africa (SSA) SeriesPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2015Edition: 1st ed. 2015Description: XXII, 292 p. online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781137516541
Subject(s): Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:
  • 658.4092
LOC classification:
  • HD28-70
Online resources: In: Springer Nature eBookSummary: The research papers and cases in The Changing Dynamics of International Business in Africa provide multi-disciplinary insights on the opportunities and challenges of doing business in Africa, as well as on the changing competitive dynamics in the region, as Western, BRIC and African multinationals intensify their fight for market dominance.
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The research papers and cases in The Changing Dynamics of International Business in Africa provide multi-disciplinary insights on the opportunities and challenges of doing business in Africa, as well as on the changing competitive dynamics in the region, as Western, BRIC and African multinationals intensify their fight for market dominance.

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