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Green Marketing [electronic resource] : A Case Study of the Sub-Industry in Turkey / by A. Kirgiz.

By: Contributor(s): Material type: TextTextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2016Edition: 1st ed. 2016Description: XVIII, 153 p. online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781137535894
Subject(s): Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:
  • 658.8
LOC classification:
  • HF5410-5417.5
Online resources: In: Springer Nature eBookSummary: Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
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Holdings
Item type Home library Collection Call number Status Date due Barcode Item holds
E-Book E-Book Biblioteca Digital Colección SPRINGER 658.8 (Browse shelf(Opens below)) Not For Loan
Total holds: 0

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

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