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Internet advertising and the generalized second-price auction: selling billions of dollars worth of keywords / Benjamin Edelman, Michael Ostrovsky, Michael Schwarz.

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  • 2524
 In: The American Economic Review Vol. 97, no. 1 (Mar. 2007). , p. 242-259.
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Holdings: Vol. 97, no. 1 (Mar. 2007). , p. 242-259.

Notas al pie del texto.

Bibliografía: p. 258-259.

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