TY - BOOK AU - Boudreau,Kevin J. ED - National Bureau of Economic Research. TI - Amateurs Crowds & Professional Entrepreneurs as Platform Complementors T2 - NBER working paper series PY - 2018/// CY - Cambridge, Mass. PB - National Bureau of Economic Research N1 - April 2018; Hardcopy version available to institutional subscribers N2 - Platforms often have "crowds" of amateurs working on them as complementors, in other cases professional entrepreneurs--or both. What can a platform owner do to implement these outcomes? I document evidence on mobile app developers showing that just small, incremental changes in platform design--related to the bare minimum costs required to build an app and factors affecting non-pecuniary payoffs--can lead the "bottom-to-fall-out" of the market to amateurs. Where the bottom-falls-out, there is a flood of lowest-quality developers who nonetheless are long-lived on the platform and engage in relatively high development activity. I find no evidence that amateurs crowd-out development activity of top developers in this context. Moreover, the bottom-falling-out is associated with the generation of significantly greater numbers of highest-quality products. I discuss several interpretations UR - https://www.nber.org/papers/w24512 UR - http://dx.doi.org/10.3386/w24512 ER -