TY  - BOOK
AU  - Roll,M.
ED  - SpringerLink (Online service)
TI  - Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia 
SN  - 9781137359179
AV  - HD28-70 
U1  - 658.4092 
PY  - 2015///
CY  - London
PB  - Palgrave Macmillan UK, Imprint: Palgrave Macmillan
KW  - Leadership
KW  - Marketing
KW  - Asia-Economic conditions
KW  - International business enterprises
KW  - International economics
KW  - Business Strategy/Leadership
KW  - Asian Economics
KW  - International Business
KW  - International Economics
N2  - This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands
UR  - https://s443-doi-org.br.lsproxy.net/10.1057/9781137359179
ER  -