The Dominant Influence of Marketing in the 21st Century  The Marketing Leviathan /  [electronic resource] : 
edited by P. Kitchen. 
 - 1st ed. 2013. 
 - XIV, 138 p.  online resource. 
<br/><br/> Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'. 
<br/><br/><label>ISBN: </label>9781137322630 
<br/><br/><label>Standard No.: </label>10.1057/9781137322630  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Organization.<br/>Planning.<br/>Customer relations-Management.<br/>Public relations.<br/>Behavioral economics.<br/>Marketing.<br/>Organization.<br/>Customer Relationship Management.<br/>Corporate Communication/Public Relations.<br/>Behavioral/Experimental Economics.
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5 
<br/><br/><label>Dewey Class. No.: </label>658.8