TY  - BOOK
AU  - Kitchen,P.
ED  - SpringerLink (Online service)
TI  - The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan 
SN  - 9781137322630
AV  - HF5410-5417.5 
U1  - 658.8 
PY  - 2013///
CY  - London
PB  - Palgrave Macmillan UK, Imprint: Palgrave Macmillan
KW  - Marketing
KW  - Organization
KW  - Planning
KW  - Customer relations-Management
KW  - Public relations
KW  - Behavioral economics
KW  - Customer Relationship Management
KW  - Corporate Communication/Public Relations
KW  - Behavioral/Experimental Economics
N2  - Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
UR  - https://s443-doi-org.br.lsproxy.net/10.1057/9781137322630
ER  -