Finlay, S. <br/><br/>
Predictive Analytics, Data Mining and Big Data  Myths, Misconceptions and Methods /  [electronic resource] : 
by S. Finlay. 
 - 1st ed. 2014. 
 - XII, 260 p.  online resource. 
 - Business in the Digital Economy .
 - Business in the Digital Economy .
<br/><br/> This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. 
<br/><br/><label>ISBN: </label>9781137379283 
<br/><br/><label>Standard No.: </label>10.1057/9781137379283  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Leadership.<br/>Marketing.<br/>Development economics.<br/>Knowledge management.<br/>Market research.<br/>Big data.<br/>Business Strategy/Leadership.<br/>Marketing.<br/>Development Economics.<br/>Knowledge Management.<br/>Market Research/Competitive Intelligence.<br/>Big Data/Analytics.
<br/><br/><label>LC Class. No.: </label>HD28-70 
<br/><br/><label>Dewey Class. No.: </label>658.4092