Lead Market India  Key Elements and Corporate Perspectives for Frugal Innovations /  [electronic resource] : 
edited by Cornelius Herstatt, Rajnish Tiwari. 
 - 1st ed. 2017. 
 - XI, 254 p. 54 illus.  online resource. 
 - India Studies in Business and Economics,  2198-0012 .
 - India Studies in Business and Economics, .
<br/><br/>Chapter 1 India's Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the Contributed Volume -- Chapter 2 Frugal Innovation: An Assessment of Scholarly Discourse, Trends and Potential Societal Implications -- Chapter 3 Frugality in Indian Context: What Makes India a Lead Market for Affordable Excellence? -- Chapter 4 Emerging Patterns of Grassroots Innovations: Results of a Conceptual Study Based on Selected Cases from India -- Chapter 5 Consumer Innovation in the poor versus rich world - Some Differences and Similarities -- Chapter 6 Lessons from low-cost healthcare innovations for the Base-of the Pyramid markets: How incumbents can systematically create disruptive innovations -- Chapter 7 Developing Frugal Innovations with Inventive Analogies: Preliminary Evidence from Innovations in India -- Chapter 8 Made in India for the World: An Empirical Investigation into Novelty and Nature of Innovations -- Chapter 9 India's Electronic Voting Machines: Social Construction of a Controversy Surrounding a Frugal Innovation -- Chapter 10 Renewable Energy in India: Policies, Trends and Foreign Direct Investments in Research and Development -- Chapter 11 Commercial Vehicle Industry in India: An Investigation of the Innovation and Business Trends (2000-2015). 
<br/><br/> India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions. 
<br/><br/><label>ISBN: </label>9783319463926 
<br/><br/><label>Standard No.: </label>10.1007/978-3-319-46392-6  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.<br/>Industrial management.<br/>Globalization.<br/>Markets.<br/>Leadership.<br/>Economic policy.<br/>Innovation/Technology Management.<br/>Emerging Markets/Globalization.<br/>Business Strategy/Leadership.<br/>R & D/Technology Policy.
<br/><br/><label>LC Class. No.: </label>HD28-70 
<br/><br/><label>Dewey Class. No.: </label>658.514