Kerns, C. <br/><br/>
Trendology  Building an Advantage through Data-Driven Real-Time Marketing /  [electronic resource] : 
by C. Kerns. 
 - 1st ed. 2014. 
 - XVI, 234 p. 61 illus., 3 illus. in color.  online resource. 
<br/><br/> In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. 
<br/><br/><label>ISBN: </label>9781137479563 
<br/><br/><label>Standard No.: </label>10.1057/9781137479563  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.<br/>Industrial management.<br/>Business mathematics.<br/>Marketing.<br/>E-business.<br/>Electronic commerce.<br/>E-commerce.<br/>Economics.<br/>Management science.<br/>Leadership.<br/>Innovation/Technology Management.<br/>Business Mathematics.<br/>Marketing.<br/>e-Business/e-Commerce.<br/>Economics, general.<br/>Business Strategy/Leadership.
<br/><br/><label>LC Class. No.: </label>HD28-70 
<br/><br/><label>Dewey Class. No.: </label>658.514