TY  - BOOK
AU  - Kerns,C.
ED  - SpringerLink (Online service)
TI  - Trendology: Building an Advantage through Data-Driven Real-Time Marketing 
SN  - 9781137479563
AV  - HD28-70 
U1  - 658.514 
PY  - 2014///
CY  - New York
PB  - Palgrave Macmillan US, Imprint: Palgrave Macmillan
KW  - Management
KW  - Industrial management
KW  - Business mathematics
KW  - Marketing
KW  - E-business
KW  - Electronic commerce
KW  - E-commerce
KW  - Economics
KW  - Management science
KW  - Leadership
KW  - Innovation/Technology Management
KW  - Business Mathematics
KW  - e-Business/e-Commerce
KW  - Economics, general
KW  - Business Strategy/Leadership
N2  - In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe
UR  - https://s443-doi-org.br.lsproxy.net/10.1057/9781137479563
ER  -