Beyond Hofstede  Culture Frameworks for Global Marketing and Management /  [electronic resource] : 
edited by Cheryl Nakata. 
 - 1st ed. 2009. 
 - XXX, 290 p.  online resource. 
<br/><br/> Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management. 
<br/><br/><label>ISBN: </label>9780230240834 
<br/><br/><label>Standard No.: </label>10.1057/9780230240834  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Management.<br/>Development economics.<br/>Marketing.<br/>Management.<br/>Development Economics.
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5 
<br/><br/><label>Dewey Class. No.: </label>658.8