TY  - BOOK
AU  - Yeoman,I.
AU  - McMahon-Beattie,U.
ED  - SpringerLink (Online service)
TI  - Revenue Management: A Practical Pricing Perspective 
SN  - 9780230294776
AV  - HD28-70 
U1  - 658 
PY  - 2011///
CY  - London
PB  - Palgrave Macmillan UK, Imprint: Palgrave Macmillan
KW  - Management
KW  - Organization
KW  - Planning
KW  - Accounting
KW  - Bookkeeping 
KW  - Leadership
KW  - Finance
KW  - Accounting/Auditing
KW  - Business Strategy/Leadership
KW  - Finance, general
N2  - Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries
UR  - https://s443-doi-org.br.lsproxy.net/10.1057/9780230294776
ER  -