TY  - BOOK
AU  - Haghirian,P.
ED  - SpringerLink (Online service)
TI  - Japanese Consumer Dynamics
SN  - 9780230302228
AV  - HD62.4-62.45 
U1  - 658.049 
PY  - 2011///
CY  - London
PB  - Palgrave Macmillan UK, Imprint: Palgrave Macmillan
KW  - International business enterprises
KW  - Asia-Economic conditions
KW  - Market research
KW  - Management
KW  - International economics
KW  - Marketing
KW  - International Business
KW  - Asian Economics
KW  - Market Research/Competitive Intelligence
KW  - International Economics
N2  - Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market
UR  - https://s443-doi-org.br.lsproxy.net/10.1057/9780230302228
ER  -