de Jonge, Jan. <br/><br/>
Rethinking Rational Choice Theory  A Companion on Rational and Moral Action /  [electronic resource] : 
by Jan de Jonge. 
 - 1st ed. 2012. 
 - XIII, 355 p.  online resource. 
<br/><br/> The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning. 
<br/><br/><label>ISBN: </label>9780230355545 
<br/><br/><label>Standard No.: </label>10.1057/9780230355545  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Operations research.<br/>Decision making.<br/>Microeconomics.<br/>Behavioral economics.<br/>Economic theory.<br/>Industrial psychology.<br/>Operations Research/Decision Theory.<br/>Microeconomics.<br/>Behavioral/Experimental Economics.<br/>Economic Theory/Quantitative Economics/Mathematical Methods.<br/>Industrial and Organizational Psychology.
<br/><br/><label>LC Class. No.: </label>HD30.23 
<br/><br/><label>Dewey Class. No.: </label>658.40301