The New Operational Culture The Case of the Theatre Industry / [electronic resource] :
by Beatriz Munoz-Seca, J. Riverola.
- 1st ed. 2009.
- XII, 270 p. online resource.
Imparting experiences from the theatre world to show how to manage operations in the 21st century, this book provides the key ideas necessary to implement a new operational culture that will lead to excellence in service. This is a must read for executives who wish their operations to be effective and to find satisfaction in shared success.