TY  - BOOK
AU  - Munoz-Seca,Beatriz
AU  - Riverola,J.
ED  - SpringerLink (Online service)
TI  - The New Operational Culture: The Case of the Theatre Industry 
SN  - 9780230584600
AV  - HD28-70 
U1  - 658 
PY  - 2009///
CY  - London
PB  - Palgrave Macmillan UK, Imprint: Palgrave Macmillan
KW  - Management
KW  - Production management
KW  - Organization
KW  - Planning
KW  - Operations research
KW  - Decision making
KW  - Public relations
KW  - Economics
KW  - Management science
KW  - Operations Management
KW  - Operations Research/Decision Theory
KW  - Corporate Communication/Public Relations
KW  - Economics, general
N2  - Imparting experiences from the theatre world to show how to manage operations in the 21st century, this book provides the key ideas necessary to implement a new operational culture that will lead to excellence in service. This is a must read for executives who wish their operations to be effective and to find satisfaction in shared success
UR  - https://s443-doi-org.br.lsproxy.net/10.1057/9780230584600
ER  -