The Luxury Market in Brazil Market Opportunities and Potential / [electronic resource] :
by C. Diniz.
- 1st ed. 2014.
- XIV, 181 p. online resource.
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
9781137432568
10.1057/9781137432568 doi
International business enterprises. Marketing. Management. Industrial management. Cultural studies. International economics. Industrial procurement. International Business. Marketing. Innovation/Technology Management. Cultural Studies. International Economics. Procurement.