TY  - BOOK
AU  - Feldmann,Valerie
ED  - SpringerLink (Online service)
TI  - Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication 
T2  - Information Age Economy
SN  - 9783790816334
AV  - HF5410-5417.5 
U1  - 658.8 
PY  - 2005///
CY  - Heidelberg
PB  - Physica-Verlag HD, Imprint: Physica
KW  - Marketing
KW  - Economics
KW  - Management science
KW  - Computers
KW  - Industrial management
KW  - Economic policy
KW  - Social sciences
KW  - Economics, general
KW  - Theory of Computation
KW  - Media Management
KW  - R & D/Technology Policy
KW  - Social Sciences, general
N1  - Incentives, barriers, and drivers for media development under the influence of mobile communications -- The mobile communication system: elements and characteristics -- The social use of the mobile communications system -- Cross-media and cross-network strategies for mobile media -- Innovation policy for mobile media
N2  - Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
UR  - https://s443-doi-org.br.lsproxy.net/10.1007/b139034
ER  -