TY - BOOK AU - Elias,Julio J. AU - Lacetera,Nicola AU - Macis,Mario ED - National Bureau of Economic Research. TI - Is the Price Right? The Role of Economic Tradeoffs in Explaining Reactions to Price Surges T2 - NBER working paper series PY - 2022/// CY - Cambridge, Mass. PB - National Bureau of Economic Research KW - Survey Methods • Sampling Methods KW - jelc KW - Laboratory, Individual Behavior KW - Equity, Justice, Inequality, and Other Normative Criteria and Measurement KW - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making KW - Analysis of Health Care Markets KW - General KW - Cultural Economics • Economic Sociology • Economic Anthropology N1 - April 2022; Hardcopy version available to institutional subscribers N2 - Public authorities often introduce price controls in response to price surges, potentially causing inefficiencies and shortages. In a survey experiment with 7,612 Canadian and US respondents, we find that unregulated price increases cause general disapproval and strong moral reactions. However, acceptance is higher, and demand for regulation lower, when potential economic tradeoffs between controlled and unregulated prices are salient, and if the incentives resulting from price surges ultimately enhance access to goods. Highlighting tradeoffs also reduces the polarization of moral reactions between supporters and opponents of unregulated pricing. Text analysis of open-ended answers further supports our findings, and a donation experiment shows consistency between stated and revealed preferences UR - https://www.nber.org/papers/w29963 UR - http://dx.doi.org/10.3386/w29963 ER -