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Scale and Scope Effects on Advertising Agency Costs / Alvin J. Silk, Ernst R. Berndt. by Series: Working Paper Series (National Bureau of Economic Research) ; no. w3463.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cambridge, Mass. National Bureau of Economic Research 1990
Online resources:
Availability: Items available for reference: Biblioteca Digital: Not For Loan (1)Call number: nber w3463.

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Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms / Alvin J. Silk, Ernst R. Berndt. by Series: Working Paper Series (National Bureau of Economic Research) ; no. w4826.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cambridge, Mass. National Bureau of Economic Research 1994
Online resources:
Availability: Items available for reference: Biblioteca Digital: Not For Loan (1)Call number: nber w4826.

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Intermedia Substitutability and Market Demand by National Advertisers / Alvin J. Silk, Lisa R. Klein, Ernst R. Berndt. by Series: Working Paper Series (National Bureau of Economic Research) ; no. w8624.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cambridge, Mass. National Bureau of Economic Research 2001
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Availability: Items available for reference: Biblioteca Digital: Not For Loan (1)Call number: nber w8624.

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Scale and Scope Economies in the Global Advertising and Marketing Services Business / Alvin J. Silk, Ernst R. Berndt. by Series: Working Paper Series (National Bureau of Economic Research) ; no. w9965.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cambridge, Mass. National Bureau of Economic Research 2003
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Availability: Items available for reference: Biblioteca Digital: Not For Loan (1)Call number: nber w9965.

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Economic Factors Underlying the Unbundling of Advertising Agency Services / Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, Alvin J. Silk. by Series: Working Paper Series (National Bureau of Economic Research) ; no. w14345.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cambridge, Mass. National Bureau of Economic Research 2008
Online resources:
Availability: Items available for reference: Biblioteca Digital: Not For Loan (1)Call number: nber w14345.

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