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The Evolution of Brand Preferences: Evidence from Consumer Migration / Bart J. Bronnenberg, Jean-Pierre H. Dube, Matthew Gentzkow. by Series: Working Paper Series (National Bureau of Economic Research) ; no. w16267.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cambridge, Mass. National Bureau of Economic Research 2010
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Availability: Items available for reference: Biblioteca Digital: Not For Loan (1)Call number: nber w16267.

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Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium / Bart J. Bronnenberg, Jean-Pierre Dubé, Matthew Gentzkow, Jesse M. Shapiro. by Series: Working Paper Series (National Bureau of Economic Research) ; no. w20295.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cambridge, Mass. National Bureau of Economic Research 2014
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Availability: Items available for reference: Biblioteca Digital: Not For Loan (1)Call number: nber w20295.

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The Formation of Consumer Brand Preferences / Bart J. Bronnenberg, Jean-Pierre H. Dubé. by Series: Working Paper Series (National Bureau of Economic Research) ; no. w22691.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cambridge, Mass. National Bureau of Economic Research 2016
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Availability: Items available for reference: Biblioteca Digital: Not For Loan (1)Call number: nber w22691.

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Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test / Bart Bronnenberg, Jean-Pierre H. Dubé, Robert E. Sanders. by Series: Working Paper Series (National Bureau of Economic Research) ; no. w25214.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cambridge, Mass. National Bureau of Economic Research 2018
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Availability: Items available for reference: Biblioteca Digital: Not For Loan (1)Call number: nber w25214.

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Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry / Bart J. Bronnenberg, Jean-Pierre H. Dubé, Joonhwi Joo. by Series: Working Paper Series (National Bureau of Economic Research) ; no. w28618.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cambridge, Mass. National Bureau of Economic Research 2021
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Availability: Items available for reference: Biblioteca Digital: Not For Loan (1)Call number: nber w28698.

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Intangible Marketing Capital / Bart Bronnenberg, Jean-Pierre H. Dubé, Chad Syverson. by Series: Working Paper Series (National Bureau of Economic Research) ; no. w30145.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cambridge, Mass. National Bureau of Economic Research 2022
Online resources:
Availability: Items available for reference: Biblioteca Digital: Not for loan (1)Call number: nber w30145.

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