Higher Education Consumer Choice [electronic resource] / by J. Hemsley-Brown, I. Oplatka.

By:

Hemsley-Brown, J [author.]

Contributor(s):

Material type: Text

TextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2016Edition: 1st ed. 2016Description: VI, 137 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137497208

Subject(s):

Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:

658.049

LOC classification:

HD62.4-62.45

Online resources:

Click here to access online

In: Springer Nature eBookSummary: Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
E-Book	Biblioteca Digital	Colección SPRINGER	658.049 (Browse shelf(Opens below))	Not For Loan

Total holds: 0

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

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