Scaling the Tail: Managing Profitable Growth in Emerging Markets [electronic resource] / by Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove.

By:

Park, Seung Ho [author.]

Contributor(s):

Material type: Text

TextPublisher: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2015Edition: 1st ed. 2015Description: XVI, 163 p. 48 illus., 20 illus. in color. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137538598

Subject(s):

Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:

658.049

LOC classification:

HD62.4-62.45

Online resources:

Click here to access online

In: Springer Nature eBookSummary: This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
E-Book	Biblioteca Digital	Colección SPRINGER	658.049 (Browse shelf(Opens below))	Not For Loan

Total holds: 0

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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