Revenue Management [electronic resource] : A Practical Pricing Perspective / edited by I. Yeoman, U. McMahon-Beattie.

Contributor(s):

Material type: Text

TextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011Edition: 1st ed. 2011Description: XX, 273 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780230294776

Subject(s):

Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:

LOC classification:

HD28-70

Online resources:

Click here to access online

In: Springer Nature eBookSummary: Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
E-Book	Biblioteca Digital	Colección SPRINGER	658 (Browse shelf(Opens below))	Not For Loan

Total holds: 0

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

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