000			02874cam a22003857 4500
001			w17183
003			NBER
005			20211020110839.0
006			m o d
007			cr cnu||||||||
008			210910s2011 mau fo 000 0 eng d
100	1		_aMilkman, Katherine L.
245	1	0	_aUsing Implementation Intentions Prompts to Enhance Influenza Vaccination Rates / _cKatherine L. Milkman, John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian.
260			_aCambridge, Mass. _bNational Bureau of Economic Research _c2011.
300			_a1 online resource: _billustrations (black and white);
490	1		_aNBER working paper series _vno. w17183
500			_aJune 2011.
520	3		_aWe evaluate the results of a field experiment designed to measure the effect of prompts to form implementation intentions on realized behavioral outcomes. The outcome of interest is influenza vaccination receipt at free on-site clinics offered by a large firm to its employees. All employees eligible for study participation received reminder mailings that listed the times and locations of the relevant vaccination clinics. Mailings to employees randomly assigned to the treatment conditions additionally included a prompt to write down either (1) the date the employee planned to be vaccinated or (2) the date and time the employee planned to be vaccinated. Vaccination rates increased when these implementation intentions prompts were included in the mailing. The vaccination rate among control condition employees was 33.1%. Employees who received the prompt to write down just a date had a vaccination rate 1.5 percentage points higher than the control group, a difference that is not statistically significant. Employees who received the more specific prompt to write down both a date and a time had a 4.2 percentage point higher vaccination rate, a difference that is both statistically significant and of meaningful magnitude.
530			_aHardcopy version available to institutional subscribers
538			_aSystem requirements: Adobe [Acrobat] Reader required for PDF files.
538			_aMode of access: World Wide Web.
588	0		_aPrint version record
690		7	_aD03 - Behavioral Microeconomics: Underlying Principles _2Journal of Economic Literature class.
690		7	_aI10 - General _2Journal of Economic Literature class.
690		7	_aJ18 - Public Policy _2Journal of Economic Literature class.
700	1		_aBeshears, John.
700	1		_aChoi, James J. _97990
700	1		_aLaibson, David.
700	1		_aMadrian, Brigitte C. _915834
710	2		_aNational Bureau of Economic Research.
830		0	_aWorking Paper Series (National Bureau of Economic Research) _vno. w17183.
856	4	0	_uhttps://www.nber.org/papers/w17183
856			_yAcceso en línea al DOI _uhttp://dx.doi.org/10.3386/w17183
942			_2ddc _cW-PAPER
999			_c330940 _d289502