000 02649cam a22003377 4500
001 w7996
003 NBER
005 20211020113449.0
006 m o d
007 cr cnu||||||||
008 210910s2000 mau fo 000 0 eng d
100 1 _aBrown, Jeffrey R.
_96903
245 1 0 _aDoes the Internet Make Markets More Competitive? /
_cJeffrey R. Brown, Austan Goolsbee.
260 _aCambridge, Mass.
_bNational Bureau of Economic Research
_c2000.
300 _a1 online resource:
_billustrations (black and white);
490 1 _aNBER working paper series
_vno. w7996
500 _aNovember 2000.
520 3 _aThe Internet has the potential to significantly reduce search costs by allowing consumers to engage in low-cost price comparisons online. This paper provides empirical evidence on the impact that the rise of Internet comparison shopping sites has had for the prices of life insurance in the 1990s. Using micro data on individual life insurance policies, the results indicate that, controlling for individual and policy characteristics, a 10 percent increase in the share of individuals in a group using the Internet reduces average insurance prices for the group by as much as 5 percent. Further evidence indicates that prices did not fall with rising Internet usage for insurance types that were not covered by the comparison websites, nor did they in the period before the insurance sites came online. The results suggest that growth of the Internet has reduced term life prices by 8 to 15 percent and increased consumer surplus by $115-215 million per year and perhaps more. The results also show that the initial introduction of the Internet search sites is initially associated with an increase in price dispersion within demographic groups, but as the share of people using the technology rises further, dispersion falls.
530 _aHardcopy version available to institutional subscribers
538 _aSystem requirements: Adobe [Acrobat] Reader required for PDF files.
538 _aMode of access: World Wide Web.
588 0 _aPrint version record
690 7 _aL1 - Market Structure, Firm Strategy, and Market Performance
_2Journal of Economic Literature class.
690 7 _aO4 - Economic Growth and Aggregate Productivity
_2Journal of Economic Literature class.
700 1 _aGoolsbee, Austan.
_911669
710 2 _aNational Bureau of Economic Research.
830 0 _aWorking Paper Series (National Bureau of Economic Research)
_vno. w7996.
856 4 0 _uhttps://www.nber.org/papers/w7996
856 _yAcceso en lĂ­nea al DOI
_uhttp://dx.doi.org/10.3386/w7996
942 _2ddc
_cW-PAPER
999 _c340212
_d298774