000 | 04562nam a22005295i 4500 | ||
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001 | 978-981-13-9318-1 | ||
003 | DE-He213 | ||
005 | 20210420090703.0 | ||
007 | cr nn 008mamaa | ||
008 | 190914s2019 si | s |||| 0|eng d | ||
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_a9789811393181 _9978-981-13-9318-1 |
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024 | 7 |
_a10.1007/978-981-13-9318-1 _2doi |
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050 | 4 | _aHC411-495 | |
072 | 7 |
_aKC _2bicssc |
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072 | 7 |
_aBUS069000 _2bisacsh |
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_aKC _2thema |
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082 | 0 | 4 | _a330.0095 |
245 | 1 | 0 |
_aChina Branding _h[electronic resource] : _bCases from Zhejiang / _cedited by Martin J. Liu, Jun Luo. |
250 | _a1st ed. 2019. | ||
264 | 1 |
_aSingapore : _bSpringer Singapore : _bImprint: Palgrave Macmillan, _c2019. |
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300 |
_aXV, 154 p. 42 illus., 29 illus. in color. _bonline resource. |
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_atext _btxt _2rdacontent |
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_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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_atext file _bPDF _2rda |
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505 | 0 | _aCase 1 Place Umbrella Branding and the Provision of Quality: A Case Study of the "ZhejiangMade" Brand -- Case 2 Branding in the Context of Globalization: A Case Study of Baoxiniao -- Case 3 From No Body to Some Body: A Resource Based View Approach for the Branding of a manufacturer -- Case 4 Innovation in Environmental Technologies in China: The Case of Feida's Power Plant Pollution Control Equipment -- Case 5 Customer Orientation and Brand Performance: A Study of ROBAM -- Case 6 Standing Out in the Crowd in the B2B Market: A Success Story from Xinhai Technology Group -- Case 7 Crafting A Successful Business Strategy: A Case of Zhejiang Yinlun Machinery Co. Ltd. -- Case 8 Weixing: A Plastic Pipe Industry Leader Who Succeeded with Manufacturing Upgrading and Long-term R&D Investment -- Case 9 Deli Group: A Five Force Behavioral Culture -- Case 10 Unravelling the Myth of Fotile: The Critical Role of Strategic Positioning in Brand Building. | |
520 | _aThis book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the "ZhejiangMade" brand to improve the perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process. Martin J. Liu is a Professor of Marketing and Innovation and Associate Dean for Research and Knowledge Exchange at Nottingham University Business School China. Martin has led the development of the "Zhejiang Provincial Branding Academy", a research and education platform co-founded by UNNC and the Zhejiang Provincial Government in China. Jun Luo is an Assistant Professor of Marketing & Entrepreneurship at Nottingham University Business School China. Her research focuses on services marketing. Her co-authored research work has appeared in both marketing and management journals, including Journal of Business Research,International Journal of Production Economics, and Asia-Pacific Advances in Consumer Research. . | ||
650 | 0 | _aAsia-Economic conditions. | |
650 | 0 | _aBranding (Marketing). | |
650 | 0 | _aMotivation research (Marketing). | |
650 | 1 | 4 |
_aAsian Economics. _0https://scigraph.springernature.com/ontologies/product-market-codes/W45010 |
650 | 2 | 4 |
_aBranding. _0https://scigraph.springernature.com/ontologies/product-market-codes/513070 |
650 | 2 | 4 |
_aConsumer Behavior. _0https://scigraph.springernature.com/ontologies/product-market-codes/513060 |
700 | 1 |
_aLiu, Martin J. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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700 | 1 |
_aLuo, Jun. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer Nature eBook | |
776 | 0 | 8 |
_iPrinted edition: _z9789811393174 |
776 | 0 | 8 |
_iPrinted edition: _z9789811393198 |
776 | 0 | 8 |
_iPrinted edition: _z9789811393204 |
856 | 4 | 0 | _uhttps://s443-doi-org.br.lsproxy.net/10.1007/978-981-13-9318-1 |
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