| 000 | 02962nam a22006375i 4500 | ||
|---|---|---|---|
| 001 | 978-1-137-47956-3 | ||
| 003 | DE-He213 | ||
| 005 | 20210420092623.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 151211s2014 xxu| s |||| 0|eng d | ||
| 020 |
_a9781137479563 _9978-1-137-47956-3 |
||
| 024 | 7 |
_a10.1057/9781137479563 _2doi |
|
| 050 | 4 | _aHD28-70 | |
| 072 | 7 |
_aKJMV6 _2bicssc |
|
| 072 | 7 |
_aBUS087000 _2bisacsh |
|
| 072 | 7 |
_aKJMV6 _2thema |
|
| 072 | 7 |
_aPDG _2thema |
|
| 082 | 0 | 4 | _a658.514 |
| 100 | 1 |
_aKerns, C. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut |
|
| 245 | 1 | 0 |
_aTrendology _h[electronic resource] : _bBuilding an Advantage through Data-Driven Real-Time Marketing / _cby C. Kerns. |
| 250 | _a1st ed. 2014. | ||
| 264 | 1 |
_aNew York : _bPalgrave Macmillan US : _bImprint: Palgrave Macmillan, _c2014. |
|
| 300 |
_aXVI, 234 p. 61 illus., 3 illus. in color. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
||
| 520 | _aIn this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. | ||
| 650 | 0 | _aManagement. | |
| 650 | 0 | _aIndustrial management. | |
| 650 | 0 | _aBusiness mathematics. | |
| 650 | 0 |
_aMarketing. _925766 |
|
| 650 | 0 | _aE-business. | |
| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 | _aE-commerce. | |
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aManagement science. | |
| 650 | 0 | _aLeadership. | |
| 650 | 1 | 4 |
_aInnovation/Technology Management. _0https://scigraph.springernature.com/ontologies/product-market-codes/518000 |
| 650 | 2 | 4 |
_aBusiness Mathematics. _0https://scigraph.springernature.com/ontologies/product-market-codes/523000 |
| 650 | 2 | 4 |
_aMarketing. _0https://scigraph.springernature.com/ontologies/product-market-codes/513000 _925766 |
| 650 | 2 | 4 |
_ae-Business/e-Commerce. _0https://scigraph.springernature.com/ontologies/product-market-codes/522060 |
| 650 | 2 | 4 |
_aEconomics, general. _0https://scigraph.springernature.com/ontologies/product-market-codes/W00000 |
| 650 | 2 | 4 |
_aBusiness Strategy/Leadership. _0https://scigraph.springernature.com/ontologies/product-market-codes/515010 |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer Nature eBook | |
| 776 | 0 | 8 |
_iPrinted edition: _z9781137479556 |
| 776 | 0 | 8 |
_iPrinted edition: _z9781349502431 |
| 776 | 0 | 8 |
_iPrinted edition: _z9781349502424 |
| 856 | 4 | 0 | _uhttps://s443-doi-org.br.lsproxy.net/10.1057/9781137479563 |
| 912 | _aZDB-2-PBM | ||
| 912 | _aZDB-2-SXBM | ||
| 942 |
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| 999 |
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