| 000 | 02825nam a22005895i 4500 | ||
|---|---|---|---|
| 001 | 978-1-137-43256-8 | ||
| 003 | DE-He213 | ||
| 005 | 20210420093352.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 151120s2014 xxk| s |||| 0|eng d | ||
| 020 |
_a9781137432568 _9978-1-137-43256-8 |
||
| 024 | 7 |
_a10.1057/9781137432568 _2doi |
|
| 050 | 4 | _aHD62.4-62.45 | |
| 072 | 7 |
_aKJ _2bicssc |
|
| 072 | 7 |
_aBUS035000 _2bisacsh |
|
| 072 | 7 |
_aKJ _2thema |
|
| 082 | 0 | 4 | _a658.049 |
| 100 | 1 |
_aDiniz, C. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut |
|
| 245 | 1 | 4 |
_aThe Luxury Market in Brazil _h[electronic resource] : _bMarket Opportunities and Potential / _cby C. Diniz. |
| 250 | _a1st ed. 2014. | ||
| 264 | 1 |
_aLondon : _bPalgrave Macmillan UK : _bImprint: Palgrave Macmillan, _c2014. |
|
| 300 |
_aXIV, 181 p. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 520 | _aThe Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. | ||
| 650 | 0 | _aInternational business enterprises. | |
| 650 | 0 |
_aMarketing. _925766 |
|
| 650 | 0 | _aManagement. | |
| 650 | 0 | _aIndustrial management. | |
| 650 | 0 | _aCultural studies. | |
| 650 | 0 | _aInternational economics. | |
| 650 | 0 | _aIndustrial procurement. | |
| 650 | 1 | 4 |
_aInternational Business. _0https://scigraph.springernature.com/ontologies/product-market-codes/525000 |
| 650 | 2 | 4 |
_aMarketing. _0https://scigraph.springernature.com/ontologies/product-market-codes/513000 _925766 |
| 650 | 2 | 4 |
_aInnovation/Technology Management. _0https://scigraph.springernature.com/ontologies/product-market-codes/518000 |
| 650 | 2 | 4 |
_aCultural Studies. _0https://scigraph.springernature.com/ontologies/product-market-codes/X22040 |
| 650 | 2 | 4 |
_aInternational Economics. _0https://scigraph.springernature.com/ontologies/product-market-codes/W33000 |
| 650 | 2 | 4 |
_aProcurement. _0https://scigraph.springernature.com/ontologies/product-market-codes/519040 |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer Nature eBook | |
| 776 | 0 | 8 |
_iPrinted edition: _z9781137432544 |
| 776 | 0 | 8 |
_iPrinted edition: _z9781349492459 |
| 776 | 0 | 8 |
_iPrinted edition: _z9781349492442 |
| 856 | 4 | 0 | _uhttps://s443-doi-org.br.lsproxy.net/10.1057/9781137432568 |
| 912 | _aZDB-2-PBM | ||
| 912 | _aZDB-2-SXBM | ||
| 942 |
_2ddc _cEBK |
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| 999 |
_c378823 _d337385 |
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