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001 978-1-4419-6099-3
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020 _a9781441960993
_9978-1-4419-6099-3
024 7 _a10.1007/978-1-4419-6099-3
_2doi
050 4 _aHD28-70
072 7 _aKNT
_2bicssc
072 7 _aBUS070060
_2bisacsh
072 7 _aKNT
_2thema
072 7 _aJBCT
_2thema
082 0 4 _a658
245 1 0 _aTransitioned Media
_h[electronic resource] :
_bA Turning Point into the Digital Realm /
_cedited by Gali Einav.
250 _a1st ed. 2010.
264 1 _aNew York, NY :
_bSpringer New York :
_bImprint: Springer,
_c2010.
300 _aXX, 168 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aThe Economics of Information, Communication, and Entertainment, The Impacts of Digital Technology in the 21st Century,
_x1868-0453
505 0 _aIntroduction: The End of Media As We Know It? -- Introduction: The End of Media As We Know It? -- The Changing World of Advertising and Consumer Behavior -- TV for the Twenty-First Century: The Video Ad Model in Transition -- Branded Entertainment: How Advertisers and Networks Are Working Together to Reach Consumers in the New Media Environment -- The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal's "Olympic Research Lab" -- The Changing Face of Traditional Media: The News Business Case Study -- We Interrupt this Program ... The Cosmic Change in the "News Business" -- Mobile Social Networking and the News -- Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere -- Media Reinvented: Case Studies of Transitioning into a Digital Age -- The Transition to Digital TV: A Case Study of HDTV -- The Fat Lady Still Sings: Bringing Music into the Digital Age -- How Cinema Is Digital -- Thumb Wars: Body and Mind in Video Games.
520 _aThe media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of "citizen" journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future.
650 0 _aIndustrial management.
650 0 _aEconomic policy.
650 0 _aManagement.
650 1 4 _aMedia Management.
_0https://scigraph.springernature.com/ontologies/product-market-codes/513020
650 2 4 _aEconomic Policy.
_0https://scigraph.springernature.com/ontologies/product-market-codes/W34010
650 2 4 _aInnovation/Technology Management.
_0https://scigraph.springernature.com/ontologies/product-market-codes/518000
700 1 _aEinav, Gali.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9781461426370
776 0 8 _iPrinted edition:
_z9781441961006
776 0 8 _iPrinted edition:
_z9781441960986
830 0 _aThe Economics of Information, Communication, and Entertainment, The Impacts of Digital Technology in the 21st Century,
_x1868-0453
856 4 0 _uhttps://s443-doi-org.br.lsproxy.net/10.1007/978-1-4419-6099-3
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