Asian Brand Strategy (Revised and Updated) [electronic resource] : Building and Sustaining Strong Global Brands in Asia / by M. Roll.

By:

Roll, M [author.]

Contributor(s):

SpringerLink (Online service)

Material type: Text

TextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2015Edition: 2nd ed. 2015Description: XX, 339 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137359179

Subject(s):

Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:

658.4092

LOC classification:

HD28-70

Online resources:

Click here to access online

In: Springer Nature eBookSummary: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

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Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
E-Book	Biblioteca Digital	Colección SPRINGER	658.4092 (Browse shelf(Opens below))	Not For Loan

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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

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