Japanese Consumer Dynamics [electronic resource] / edited by P. Haghirian.

Contributor(s):

Material type: Text

TextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011Edition: 1st ed. 2011Description: XVII, 244 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780230302228

Subject(s):

Additional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:

658.049

LOC classification:

HD62.4-62.45

Online resources:

Click here to access online

In: Springer Nature eBookSummary: Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
E-Book	Biblioteca Digital	Colección SPRINGER	658.049 (Browse shelf(Opens below))	Not For Loan

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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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